No industry has felt the impact of the digital revolution more profoundly than Media and Publishing.
- The media and publishing industry has been profoundly impacted by the rise of digital platforms.
- Nearly a quarter of all advertising spending is now allocated to digital ads, with 3.7% specifically targeting mobile platforms. Consequently, newspapers experienced a staggering loss of approximately $1 billion in ad revenue from 2012 to 2013.
- Notably, Google's revenue in 2013 surpassed that of both the magazine and newspaper sectors combined.
In response to this changing landscape, companies are seeking ways to adapt and innovate, exploring new revenue models. They require a technology partner like us, equipped with extensive technical expertise and industry experience, to navigate this transition effectively.
Our services cater to these evolving needs:
- Development of a multimedia content management and delivery system: Utilizing cost-effective open-source components, we deliver educational content to K-12 students.
- Creation of an eCommerce platform for self-publishing: Designed for a London-based book publisher aiming to diversify revenue streams.
- Implementation of a content delivery application: Incorporating a classified advertising component, our software facilitates content management across print and web platforms.
- Design and execution of a promotional booklet: Utilizing Flash technology with backend code integration, we develop dynamic promotional materials, supported by data analytics from Adobe Marketing Cloud.
- Implementation of a PDF extraction and delivery solution: Using a rules-based engine, we extract and serve data and images, particularly advertisements, over the web, enabling clients to extend newspaper promotions online.