The expenditure on internet advertising is seeing robust growth!:
- As per a recent PWC report, digital revenues in Q3, 2013 amounted to $10.69 billion, marking a 15% increase from Q3, 2012 and a 4.2% uptick from Q2, 2013.
- Businesses are increasingly exploring ways to leverage the internet's potential for interactive advertising and delivering highly targeted promotions for personalized marketing.
PRAGMAA has been leading this trend, serving as a technology implementation partner for marketing and advertising firms for over 8 years. Here’s a snapshot of our experience:
- Promotional flyer - We designed and implemented a promotional "booklet" with graphic design and Flash implementation, coupled with back-end code to store electronic data. We integrated the Adobe Marketing Cloud (formerly known as Omniture) for statistical analysis and reporting.
- Classified advertising – We managed this aspect within a comprehensive publishing system, enabling content creation for multiple media channels including print, web, and mobile.
- Targeted mobile instant coupons – Our solution facilitates merchants in offering immediate discount coupons to enhance yield. It enables location-based targeting, ensuring promotions reach relevant customers while minimizing cannibalization of walk-in sales. Users can access and redeem deals from nearby restaurants on their smartphones.
- Delivery of print promotions over the web – We support the multimedia delivery of print advertisements online by extracting data and images and utilizing a rules engine for intelligent serving.
- Mobile sales support tool for trade shows – Deployed for our client, an outsourcer of trade show services, this tool empowers sales staff to showcase their catalog and product features on tablets at trade show booths. It automates lead generation for subsequent follow-up with interested customers. This versatile tool requires minimal setup and can be adapted for use by various firms.
